This chapter identifies research aims and objectives in relation to the research methodology employed. Equally significant is the level of loyalty that a consumer may have to a brand or company. The Internet and indeed, the exponential growth of social media sites, have eradicated this constraint.
The new programs made it easy for anyone to create their own weblog. Today, most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites. Chung and Austria postulate that Social media includes various methods of online communication such as social networking, user-sponsored blogs, multimedia sites, company-sponsored websites, collaborative websites as well as podcasts.
Research conducted by Aaker and Keller concurs that the set of associations consumers have about a brand is an important component of brand equity. This study is involved with the interpretation of brands exposed on Facebook and blogs by various individuals.
The diary provided detailed information on the skin each week for the first eight weeks of product use, taking the consumer through the process, as the effects of the product were not immediately visible. Whereas as previously, exorbitant budgets were required for mass reach, social media is able to achieve the same at a fraction of the cost.
The word used to define this group of people is reference group. Furthermore social media has revolutionised the way in which people communicate and that brands communicate with their consumers.
Shim and Eastlick Social networks lend themselves as an ideal platform for the above-mentioned motivations for shopping. Some argue that it stems from the very early forms of interpersonal communication via email, while others solely accept it as the more recent form of social interaction on social media sites.
The researcher deemed it appropriate to conduct this investigation from a qualitative research paradigm. Pizza Hut is a subsidiary of Yum!
Such groups of people help form and shape perceptions of brands.The Pizza Hut Name, Logos And Related Marks Are Trademarks Of Pizza Hut, LLC. The HERSHEY'S® And SPECIAL DARK® Trademarks And Trade Dress Are Used Under License From The Hershey Company. PEPSI®, PEPSI®-COLA, PEPSI® MAX And The Pepsi® Globe Are Registered Trademarks Of PepsiCo, Inc.
Pizza Hut Customer Relationship Management Strategy Marketing Essay Introduction. This research is conducted on determining the key elements which play their role towards the success of Pizza Hut customer relationship management strategy.
Although the concept was relatively new to many Americans at that time, the brothers quickly.Download